Market / Sales Promotion
Market Research and Market SurveyOur expertise in food market research will help you to understand what’s happening globally, what people are buying, which food categories are growing. Product, packaging, tastes, ingredients and formats innovation in regional and global markets. Our industry
analyst will help you to understand the food industry’s categories, their size, segmentation and forecasts.
New Product Development
New product development (NPD) is the process of bringing a new product to the marketplace. Your business may need to engage in this process due to changes in consumer preferences, increasing competition and advances in technology or to capitalise on a new opportunity. Innovative businesses thrive by understanding what their market wants, making smart product improvements, and developing new products that meet and exceed their customers’ expectations.